|Posted by Newberry Area SBDC on November 6, 2014 at 1:55 PM|
For the majority of my small businesses, I‘d say let’s make a Twitter account and link that with your Facebook page. Then I see the fear in their eyes … “Why would I tweet? What would I tweet? Who do I tweet to?”
Well, this can be a bit overwhelming, and some of my clients simply say, “No thanks.”
There are three things to remember about this.
First — once you connect your Twitter account to your Facebook business page, it will automatically update when you post on Facebook.
The second thing to remember — you may be able to reach a segment of your target market that is no longer hanging out on Facebook. Studies show that there is a social media shift in the 18-29 age group, and many of them use Twitter exclusively. So even if the younger half of that age group is not in your target market now, they will be soon and the older half already are. Once the account is established, you can still include those potential customers in your social media plan by updating your Facebook business page and having it “automagically” post on your Facebook page and Twitter feed.
Third —if you post on a specific topic, put a # symbol in front of it. This is referred to as a “hashtag” and it can serve as an index on Twitter to attract people who don’t follow you. For example, if you are excited about a new bag that your boutique has gotten in, you could post: Check out these new #shoulderbags, they come in all colors and they are perfect for #backtoschool or #birthdaygifts. New customers could find you while they were searching for birthday gift ideas.